12G ESPORTS:
BRAND REDESIGN
ROLE: Creative Director, Designer
As the Art Director and creative lead at 12G Esports, I led a full-scale brand redesign aimed at elevating our visual identity to better reflect the ambition, energy, and professionalism of our growing esports organization. The previous brand leaned heavily on fleeting visual trends—gradients, overly saturated effects, and visual clutter that no longer resonated with our evolving community or strategic goals. I spearheaded a new direction centered around sharp minimalism, drawing from modern editorial layouts, legacy sports branding, and high-performance design systems.
This redesign wasn’t about chasing trends—it was about future-proofing a brand that deserves to lead. We built something that feels as energetic as the esports industry, with a maturity that speaks to 12G’s longevity and ambition.
REAPER INVITATIONAL
ROLE: Creative Director, Designer, Motion Graphics Designer, Video Editor (all items)
The Reaper Invitational redefined competitive gaming with a first-of-its-kind tournament format, bringing together the world's top players for an unforgettable showdown. As Creative Director, I led the project’s visual identity, overseeing video editing, motion graphics, and multimedia production to craft a dynamic and immersive experience.
With strategic partnerships alongside BeastCoast, M80, Qiddiya | القدية, and BrookLAN, we delivered a high-impact event that captivated audiences, generating over 2.5 million impressions across digital platforms. From branding to broadcast visuals, my creative direction ensured a visually striking and engaging presentation that set a new standard in esports production.
MAX REZ SUPER REGIONAL
ROLE: Creative Director, Designer, Motion Graphics Designer, Video Editor (all items)
Max Rez: Super Regional marked the third and most ambitious iteration of this 256-entrant esports tournament at BrookLAN, New York’s largest esports venue. With over 75,000 concurrent viewers, the event cemented its reputation as one of the America's top esports competitions.
As Creative Director, I led the vision for the entire multimedia experience, overseeing website design, promotional trailers, motion graphics, and stage and lighting concepts. Collaborating with sponsors and stakeholders, I aligned the creative direction with event logistics, resulting in a polished, successful tournament that raised the bar for regional esports production.
LOW REZ SMASH REGIONAL
ROLE: Art Director, Designer, Video Editor, Motion Graphics (all items)
Low Rez: Smash Regional was a major 256-entrant esports event held at BrookLAN, New York’s largest esports venue. As Art Director, I led the creative vision for the event, ensuring that every aspect of the experience was meticulously designed to engage both players and spectators alike.
I was responsible for ideating, designing, and developing all artistic elements, including digital assets, print materials, promotional video trailers, stage design, and lighting concepts. My goal was to create a captivating, cohesive atmosphere that amplified the energy of the competition and resonated with the community. From establishing the visual identity of Low Rez to overseeing the execution of multimedia content, every detail was carefully crafted to enhance the overall experience.
